Columnist for Marketing Week and headliner at Festival of Marketing (both Xeim brands alongside Econsultancy), Mark Ritson will be taking part in a webinar to discuss the impact of the coronavirus pandemic on marketing.
On Thursday, 2 April at 10am BST, Ritson will discuss the economic impact of the outbreak and look at how marketers need to adapt their approach and work smarter.
He will look at some of the brands that have adapted well to the situation, as well as those that haven’t. Plus he will provide practical advice on how to prevail and even find opportunities to make an impact in the time of Covid-19.
Register here to listen in and take part.
You can read Ritson’s most recent columns on Marketing Week’s website, including a look at how the coronavirus is actually great news for Corona beer (but bad news for Burger King), how effective marketing can play its part in keeping the wheels of industry turning during the crisis and about how it’s time for marketers to get on with having real impact.
Econsultancy’s coverage of the coronavirus pandemic can be found on our dedicated coronavirus hub page.
