GET STARTED
Digital Marketing

amidst conference postponements, some events are going virtual – but will they work? – Econsultancy

From Advertising Week Europe to Cannes Lions Festival of Creativity, Mobile World Congress to Google I/O, many of the marketing and technology industry’s biggest conferences have either been postponed, cancelled or are looking distinctly uncertain as countries and cities move to clamp down on the spread of coronavirus.

Some, like the massive SXSW festival held in Austin, Texas, had been reassuring attendees that the programming would be going ahead as planned until their hands were forced by cities banning gatherings of several hundred people; others have reacted to the increasing unease and withdrawals from both attendees and sponsors by proactively postponing or cancelling their events.

However, a number of events have found a way to continue with their programming while still preventing the undue spread of coronavirus: they’re going virtual. Events like Google’s Cloud Next in April, Adobe Summit in late March, and tech conference Collision in June have announced that attendees will be able to join from home as they shift talks, panels and discussions to streaming platforms and apps. Some new events have also sprung up, like Virtual Commerce, an online alternative to the retail-focused ShopTalk conference in March.

But with conference-going a staple of many marketers’ calendars, providing a chance to learn, network and socialise with industry experts and peers, how will the virtual conferencing experience compare? How can event organisers replicate the experience of attending conferences as closely as possible using digital tools, and prepare for the inevitable infrastructure demands as attendees log on to streams and apps? Might there even be some advantages to as digital event? And will we see a long-term impact on how conferences are carried out in the industry?

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

About EagleView Consulting

EagleView Consulting is a full-service consulting agency that helps brands, retailers, and manufacturers launch, grow, and scale on Amazon. We create beautiful brands and help Amazon Sellers to dominate on the Marketplace.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound
BOOK A TOUR