The world’s best memory athletes use visual techniques to remember. If they’re remembering very long numbers, they see a chunk of those numbers and create a visual in their brain that represents them.
If it’s a string of 5 words, they remember one visual image that represents all five words together. They’re taking something nonvisual and turning it into a visual because the brain is more effective at remembering visuals.
This is something super applicable to boosting conversion rate on Amazon listings.
Our brain has something called a short-term working memory which lasts for about 15 seconds. When you’re trying to remember a credit card number, typically you remember the first four numbers, type it in, second four numbers, etc.
But by the time you’ve typed in the last number, you probably don’t remember what the first four numbers were. Certainly, two minutes later it’s completely gone from your memory.
Whereas if you’re driving to work and saw an attractive member of the opposite sex there’s a good chance you can remember his/her hair color, what they were wearing, how they’re walking, if they’re wearing headphones or not.
The richness and memorability of visuals is far less likely to get discarded by your short-term working memory. For Amazon shoppers this means they’re more likely to come back to your listing after shopping around on competitor’s Amazon listings.