Finally, always be careful how you’re asking for reviews.
Incentivized reviews are against TOS, and have been for a while. This means offering anything in exchange for someone to leave a review. Examples of this include:
- Offering money for a review
- Offering a free product
- A discount code for people who leave a review
- Giveaways/content for leaving a review
- Rebates after someone leaves a review
We talk about discount codes being a great incentive for an email opt-in, but make sure you don’t imply that the code is for people who leave a review.
Another thing to watch, which Amazon has become more strict on recently, is “manipulated” reviews. This means wording things so it’s more likely for people to leave good reviews.
For example, if you were to say “if you liked the product, please go to Amazon and write a review”, this would be against TOS, since you’re asking people to leave a review if they were happy.
Another example: “could you do us a favor and leave a 5 star review on Amazon”. This is also against terms, as you’re asking specifically for a positive review.
Asking people to reach out to support if they’re unhappy, or to go to Amazon and write a review if they are happy, is also against terms.
For this kind of thing, it’s worthwhile staying inside Amazon’s TOS. The consequences of being caught are pretty major. Not only will your ad spend have gone to waste, it will also severely damage your Amazon business if punished for review manipulation.