A number of factors go into optimizing your Amazon listings. A great listing includes a thoughtful and accurate title and description, excellent pictures of your product, and concise bullet points that all convey the message that you want to send to prospective customers as soon as they land on your product listing. But building an Amazon listing to stand out is only half of the battle; making sure that listing stands the test of time is the ultimate goal.
Experienced Amazon sellers know that being successful on Amazon is not a passive role. You must be diligent in keeping all aspects of your digital storefront running smoothly, from inventory requirements to advertising campaigns. And you also need to take an active part in making sure that your Amazon listings are healthy and performing well. Here are four keys to ensuring that your Amazon listings are built to last.
1. Keeping Up With Sales Traffic Trends
At the end of the day, an Amazon listing is only as good as the sales that it is generating. Regardless of how nice or descriptive your listing may be, you need it to be producing results.
Fortunately, Amazon has plenty of metrics for monitoring your sales traffic. If your listing isn’t getting much traffic, consider boosting its visibility with Amazon advertising. If it isn’t converting a high enough number of page visitors into sales, re-evaluate your listing and the keywords you are advertising in to make sure that your product listing is relevant and descriptive.
An advertising campaign for a listing that works one month may not work the next; competition can change, buyer habits can change, and certain products inherently perform better during specific times of the calendar year. Be diligent in keeping up with the sales that your Amazon listing is producing so that you can catch and address any unexpected dips early on.
2. Generating Product Reviews
One major factor in converting potential customers that visit your Amazon listings into sales is your product reviews. Both the quantity and the quality of your product reviews will help potential buyers make a decision between you and your competitors, especially if the price point is similar.
While you will generate some product reviews organically as you make sales, using a service like FeedbackWhiz can help you safely and legally earn more reviews on your products through an automated email campaign. Reaching out to customers with attractive, fully customizable emails after every sale is an excellent way to improve your customer service and generate more product reviews on your Amazon listing.
3. Improving Product Ranking
Advertising is nice to boost traffic to your Amazon listing, but in the long run, the goal is to generate as many sales as possible through organic searches. Where your product ranks for any given keyword search is decided by Amazon’s product search algorithm.
This algorithm heavily weighs the relevancy of your product within a keyword, the conversion rates of clicks and sales that you receive, and customer satisfaction and retention. Always pay attention to your product rankings in keywords that you deem essential to your business. Your product ranking should naturally rise as a strong Amazon listing generates sales and product reviews; if you see your product rankings declining, look for corrections that you can make or new competitors in your space.
Boosting sales and visibility through advertising is one of the best ways to build up your product rankings. But before investing money in an advertising campaign, you want to make sure your product listing is as optimized as possible.
4. Monitoring and Security
Even if you have followed each of the last three steps to perfection and have a best-selling product on Amazon, your work still isn’t over. With success on Amazon comes a target on your back from your competition, and unfortunately, not all of your competitors will be interested in playing fair. Bad actors may attempt to hijack your listings with counterfeit products or fake negative reviews.
FeedbackWhiz can help you protect and monitor your Amazon listings with hijacker alerts. With hijacker alerts your account will be monitored 24/7 and you will receive an immediate alert if your listing’s title changes, you lose the buy box, or you receive a negative review. Catching bad actors right away is important to make sure that your Amazon listing and reputation are restored to normal as quickly as possible.
If you follow these four steps, you should be able to maintain an Amazon listing that is built to last.