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Digital Marketing

Role of Online PR in Digital Marketing – Agreed Technologies

Online PR is quite closely associated with enhancing results from digital marketing communication techniques such as SEO (link-building), social media, viral marketing/word-of-mouth marketing & partnership marketing.
Online PR can be a great, low-cost technique for making more people aware of your brand or website, but it requires a lot of hard work – believe us! There are no short corners.
It’s very similar to traditional PR but rather than telling your story in newspapers & magazines it’s done via online channels. PR is more about influencing people & gaining their trust rather than selling them a particular service or product.

Essentially, it’s an art form of online story-telling using quality content. Online PR can be achieved through blogs, SEO (Search Engine Optimization), Social Media & relevant websites connected to your line of business. It can be used to promote everything from new products & services to events & newsworthy stories.

Involvement of the SEO process

Your company’s Online PR strategy will depend very much on what your business does, your overall digital marketing goals, the story you want to tell & the people whom you want to hear it. As a digital PR agency, Agreed Technologies will work with you to build an Online PR strategy based on your business objectives & overall marketing strategy. We’ll produce relevant & engaging content which will be shared with bloggers, websites, columnists, influential social media accounts, directories & trade lists. We constantly monitor everything, we do enable you to check the success of your online media campaign every month.

WHY DOES YOUR BUSINESS NEED ONLINE PR?

PR is very essential for the success of any organization. If done correctly it can gain you column inches on a wide variety of platforms achieving the type of publicity money simply cannot buy. News stories & articles are more credible, accessible & engaging than adverts & consumers read them with an open mind as opposed to adverts which they consider to be blatantly selling them something. Online PR can be used to sell products & services as well as generate interest in your brand & business. It can lead to requests for marketing partnerships including affiliate relationships, endorsements, sponsorships & can help position you as an industry “expert” leading to speaking opportunities & invitations to join panels, thinks tanks & events. Online PR content can be shared across your social media networks & of course, it’s great for enhancing the SEO of your website.

Online PR quick guide

Online PR success factors

To be victorious with online PR we recommend you to review the range of options that are available for getting your name over the other websites. We have formed our Digital Marketing Radar to help you think about all the possible options available:

The Radar operates by analyzing your potential influencers within each spoke of the wheel. You can place the most important ones close to the center.

Another method of reviewing your Online PR choices is through these 4 types of strategy:

What does a good Online PR look like?

  • Defined Online PR strategy
  • Content calendar
  • Events and newsworthy items
  • Strategic and technical
  • Interviews
  • Guest blogs
  • Photos
  • Video content
  • Infographics
  • Vlogs
  • Award entries

Online PR targets online properties, along with an array of other platforms & networks, from search to social. This online approach influences:

  • Columnists & traditional writers (just like traditional PR)
  • Bloggers: personal & professional
  • Websites & brand sites
  • Social media users: Facebook, Twitter, LinkedIn, Reddit, Instagram & more
  • Directories, lists & organizations
  • Web searchers

The outreach for online PR may include both the ways direct as well as indirect. The business can employ social hashtags & search keywords alongside email & snail-mail. Driving both traditional & online PR is story-telling. This is never going away: Story-telling & quality content help position stories for absorption, both online & offline.

The core of good storytelling is compelling thought & leadership that differentiates & validates your brand. With the use of digital tools the factor “inspiration” from thought leadership can come from a range of different places: Such as insights gained in a sales CRM exchange between prospects & sales reps about what their biggest challenges are, or analytics from a paid campaign that tells you which value propositions make people convert.

And now, digital brands don’t need to wait on outside publications to launch their stories to a new audience. They can cast a wide net with display ads & videos published on Vimeo or YouTube, or narrow in on a specific audience slice with tools like LinkedIn sponsored content or Google Ads remarketing.

HOW CAN AN ONLINE PR AGENCY LIKE AGREED TECHNOLOGIES HELP YOUR BUSINESS?

Based on your business objectives we’ll create a bespoke, fixed-price Online PR package. This will give you access to a range of online PR services delivered by our in-house team of SEO, copywriting & social media experts. They will develop, publish, manage & monitor your Online PR campaigns leaving you free to focus on your own areas of expertise.

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About EagleView Consulting

EagleView Consulting is a full-service consulting agency that helps brands, retailers, and manufacturers launch, grow, and scale on Amazon. We create beautiful brands and help Amazon Sellers to dominate on the Marketplace.

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