You may have heard the saying that a picture is worth a thousand words, and Instagram serves the same purpose
Authors of Instagram Kevin Systrom & Mike Krieger did everything right. They actually had the perfect app & they released it at the perfect time. Within three months of releasing Instagram in the app store, it reached 1 million users.
Their growth was entirely organic. The app was so good that it overshadowed the app store charts for months & it still does. Seven years & 800 million users. People post pics, tag friends, insert hashtags, & double-tap to show they like what others share.
By now, you must be aware of the fact that social media has a huge impact on Internet marketing results. However, it is not just Facebook, Google Plus & LinkedIn that play vital, there are many other specialized social networking platforms that are entitled as digital marketing havens. A lot of businesses are now migrating to Instagram as it is a wonderful avenue for social media marketing. With more than a hundred million users across the globe, this mighty photo-sharing platform is becoming a reliable online marketing tool.
More About Instagram
Have you noticed the description on the Instagram Official Website, “Instagram is a fast, beautiful & fun way to share your life with friends and family.” The statement gives a summarized view of exactly what the platform is all about.
In short, it is a stunning social media site which allows users to present glimpses of their lives socially through photos & videos.
Instagram users, also known as Instagrammers, can create their personal profiles where they can upload their content to share with others. They can follow & share these with family, friends, & whomever they want to across the globe. In order to identify the pictures & posts, “hashtags” are used as a description related to the specific topic.
(Instagrammer – A user of this particular social networking service just focused on sharing visual content on Instagram. The term mostly refers to those service users, who are somewhat obsessed over it.)
Say for example, if you upload your picture on a beach, Instagram may add it as #outerbanks in its description. The photo may also get uploaded to the Outer Banks profile along with thousands of other photos. So, anyone who is interested to explore Outer Banks may search on Instagram to see thousands of pictures.
(Hashtag – Simply an online search simplifier. The hashtag is made of word or phrase preceded by a hash sign (#). It is often in a shape of metadata tag or a label, using which helps to quickly find the information tagged with it.)
Why use Instagram for business marketing?
Instagram is a handy tool for businesses that rely on the common public to sell off their products & services. Branding, in today’s digital age, is highly dependent on visual media such as videos & images as they can be more appealing than plain text. Images & videos can surely raise emotions leading to actions. A study, done by mashable.com last year, stated that using photos along with posts increases the chances of interaction with comments and likes by about 40% as compared to the text-only posts.
Top 10 benefits of Instagram for business
- Instagram is all about visual experiences, which appeal to the emotions as we discussed earlier.
- Almost ⅓ of the Instagram users have used the app at least once to purchase a product online
- Instagram’s Ad platform has access to the most advanced Social Media Advertising targeting options available
- Sales & leads are trackable through Instagram Ads so you can clearly witness ROI
- Instagram differentiates personal profiles from business profiles
- Instagram’s user base allows you to tap into an otherwise unreached customer Base
- Strengthen your relationship with your followers & potential customers
- Learn the likes & dislikes of your Customer Base
- You can regularly use Instagram to fuel your other marketing efforts.
- Advertising through Instagram is fully free. All you need to do is create & maintain a profile. It needs to be frequently updated.
Instagram Stories are stealing users from Snapchat
Instagram Stories is a special feature that lets users create a coherent series of pictures, videos, or gifs & the feature exploded the moment that Instagram created it.
In fact, in 2017, the number of people using Instagram Stories flippantly passed the number of users on Snapchat, which is a similar platform.
In other words, if you’re going to use Instagram, then you should probably create a Story of your own. Perhaps you should create a story that shows users behind the scenes of your business or offers special deals.
Which businesses get more advantages through Instagram?
Instagram is appropriate for all sorts of businesses. You can take Starbucks as a sterling example. The company profile has nearly 5.6 million posts at #starbucks & there are about 1.5 million followers. Their posts are basically photos of people having Starbucks coffee drinks or of their special offers. No matter what it is all about, the pictures tell volumes & depict the warm feeling of the very first sip of a creamy mocha latte to fire off an instant craving.
If you can use clever photographs of your products & services to ignite that sort of curiosity & admiration in the followers for Instagram, you can reap the best results through this platform. It is not just the B2C marketers, but even the B2B ventures also make use of Instagram for corporate marketing.
Finding genuine followers
It is the most important task to get your profile optimized if you want to build a rock-solid following. For this, there should be a strategic & robust “About” section on your site with the most relevant keywords & a logo related to your business. To get genuine followers, along with adding authenticity to your profile, you need to use the most prominent hashtags in your posts to maximize reach.
Another ability of Instagram is to utilize the hashtag campaigns to generate conversations around your products & brand. You can plan various creative campaigns for this such as introducing a photo contest with a hashtag like #CouplesPhotoContest. These initiatives can also help to get tons of user-generated content plus followers.
It is very essential to hold expertise in Instagram marketing if you really want to perform adequately in the cosmos of the social media market.
You must administer your digital marketing strategy quite well.
This was all about Instagram for now. Be in touch with us, as with the regular & frequent updates in the algorithms of the social media marketing world we will be updating our blogs & facts too.