As promised we are once again back with the importance & working of some of the trending Social Media Marketing Channels.
Let’s start with the biggest beast of all “FACEBOOK“.
History: Mark Zuckerberg with his fellow college students & roommates(co-founders) created the site in a Boston dorm room in 2004 & did you know that initially they only made it accessible to Harvard students.
But soon they realized the site’s potential.
After giving access to Ivy League colleges & a few others, they opened Facebook to everyone in 2006. And no need to tell you that it completely exploded the internet. It’s the biggest & the most influential social media platform out there. It offers digital marketers the most data & the most targeted ads.
You can be precise & specific to the extreme.
With Facebook Ads, & you can target management executives in the Bay area between the ages of 45 and 54 who play golf regularly and regularly spend money on equipment (thanks to credit card data).
Context: Facebook literally gives you a lot of freedom when it comes to content. Images, videos, & text posts. All works well. The only thing which matters is that you integrate your valuable content into the platform as much as possible.
For instance, instead of just posting a link of your YouTube video, upload the video to Facebook. Further, If you want to redirect people to a giveaway or landing page, publish it as a tab inside your fan page. Try to engage your user on the platform as long as possible.
If you want to advertise on Facebook, the very first thing you need to be familiar with is the Facebook Business Manager tool.
You can think of it as a center for managing your advertisements, pages, & audience.
It’s absolutely free & quite simple to use.
Just go to the landing page for the Facebook Business Manager. Click “Create Account” in the top right-hand corner.
Then, you’ll see this overlay come up. Simply enter your business name and click “Continue.”
Now enter your name and your business email, then click “Finish.”
Yes, getting it set up really is this easy.
You’ll now see your Business Manager dashboard. Feel free to browse around to get a feel for its capabilities.
This tool is a must for everyone who’s damn serious about advertising & marketing on Facebook. It will furnish you with a single place to manage & measure your advertisement performance.
The best part of Facebook is the specificity with which you can target your ideal & desired customer. You can choose to target people based on their demographics, device, age, interests, & a load of other characteristics. That’s really a wildly valuable benefit for any digital marketer.
After all, digital marketers take tons of time creating customer avatars & target market portfolios. But Facebook actually empowers them to put those things into action with ease.
The first thing you’ll get to choose when creating a Facebook advertising campaign is the goal of your campaign.
Do you want to drive traffic to your website, drive conversions, promote your Facebook Page, get engagement on your post, or something else?
Just select the one you want.
Then, you’ll also get to choose your audience based on their location, age, gender, language, interests, behaviors, and connections.
Finally, you’ll be able to select the devices you want to target & where you want your ads to show up.
Facebook recommends using auto ad placement, but if you disagree, you can just as easily decide where you want your ads to go & what device you want them to target.
Many social media platforms will make all these decisions for you. But Facebook puts you in the driver’s seat because it knows you’ll likely do the best job of finding your ideal customers.
You, after all, know your target market best.
What happens when you find the perfect audience to target?
You’re drawing traffic & leads like never before.
Now ask yourself, Is that it? The answer should be, No?
When you successfully find your perfect audience, you can further leverage this advantage.
Facebook allows you to create lookalike audiences.
Basically, these are audiences that mimic the characteristics of one of your current audience.
This simply means that if you have an audience that’s performing exceptionally well, you can create a similar audience that should also perform that well.
Advertisers everywhere utilize this feature because it smoothes the process of finding & expanding your target market.
You can not afford to miss out on this feature.
You must be aware of the fact that when you create an ad on Fb you can also run that ad on Instagram by clicking a single button?
That’s right. It takes you no extra work.
Just simply click the Instagram ad placement button & select “Feed,” “Stories,” or both.
If your ad is highly visual & your target market is more around younger personalities, then it surely is a good call to consider using this automatic integration.
It will expand your reach with no extra or hard work.
People love Facebook live. On a lighter side they don’t quite love it like they love their families, but pretty darn close. For a while now, marketers have stood in awe of the power of video marketing. At least, they did until the live video came into the scene.
There’s just something about live video that makes it more appealing.
Maybe it’s the transparency. Maybe it makes us feel more connected. Whatever the reasons, the fact & the final outcome is the same.
People enjoy live videos more than they do traditional videos.
That’s particularly true on Facebook.
Users spend three times longer watching live videos than they do pre-recorded videos.
In other words, the live video might be well worth your marketing time & money on Facebook.
It promptly engages people, & they watch it for longer than your usual video content.
Note:- Since Facebook live is still in its early phase of development, it isn’t crowded yet. This means it’s ripe for the taking.
That’s all for Facebook.
Stay connected with us for learning more about some other Social Media Marketing Channels.