Humans are visual creatures.
Most of us (65%) are visual learners, processing information based on what we see.
This explains why we will, on average, only read 20% of the text on a webpage, but will view EVERY image.
With the advent of social media, the urge to share information has never been greater. Sure, we might share an article, a tweet, a blog post or a message, but most of the time we are sharing photos and videos.
When was the last time that an article went viral? Most of the time, you hear about a funny video or a compelling photo going viral.
This is why infographics are so powerful.
What is an Amazon Infographic?
Infographics are a visual representation of data and information, presented through a combination of photos, graphics, and text that make it easy and quick for customers to digest information.
Infographics are a necessity for serious Amazon sellers.
On Amazon, your copy is mainly to help your listing rank. Your product images are there to convert your listing into sales.
Remember that readers will only look at 20% of the text on your listing―but they will look at every image!
Amazon allows up to 9 images per listing, so each image plays an important role. Having high quality infographics is the key to increasing your CTR (clickthrough rate) and CR (conversion rate), and ultimately, sales.
Just like any beautiful creation, infographics require a certain skill set and flair to get them right. Today, we will explore how to create compelling infographics with this guide.
How Amazon Sellers Can Best Use Infographics
Every image has a story to tell. Consider what kind of story you want to tell your customers.
Think about how your images should be sequenced to fit the order of questions your customers will have about your product.
To create such a roadmap, there are three key things you need to know:
Know Your Audience
Who exactly is your archetypical customer? How old are they? What is their gender? What is their lifestyle?
Knowing who you are targeting will help you determine what choices you need to make for your infographics.
For example, let’s say you are selling foam rollers.
Your target audience would be people aged 18-35 who have an active lifestyle.
They want relief from muscle soreness and/or tightness.
These individuals are most likely busy in their work or student life and so should be informed that these foam rollers can be used at home or in the gym, and are light and portable.
Now you know your ideal customer’s pain points, so all you need to do is demonstrate how your product solves their problems!
You also know what environment to stage your lifestyle infographics in, and who you should use to model.
As you can see, it is crucial that you as a seller understand how your product fits into your customer’s lifestyle.
Put Yourself in the Buyer’s Shoes
Imagine you stepped into your customer’s shoes… what would be the first questions that come to your mind when you see your product?
Put together all those questions and answer them in your infographics.
Next, think to yourself… what would a customer like to know, but might not think of? Highlight some of the important benefits and features that distinguish your product from the rest.
You could also show the packaging and the contents of your product, allowing your customers to feel confident they know what they would be getting. After all, how many times have we all ordered something online or in person and were shocked to discover that what we got didn’t live up to our expectations?
Not only will this increase buyer confidence, it will help prevent people from buying your product who shouldn’t be buying it at all (these people usually leave a bad review!).
How your infographic is presented is just as important as what is in it. Some things to consider are:
- Typography: determine the most suitable font type for your product category and brand. Script fonts, which are based on handwriting, give an elegant and sophisticated look which could be suitable for products in the beauty and luxury industry. Sans Serif fonts emphasize readability and simplicity, and so are best suited for products that convey minimalism in their design, such as technology.
- Color Palette: the variety of colors used in your infographics should be tied to your brand and your product specifically. You can include colors from your brand’s logo, packaging, product colors, or even from your brand’s message. For example, if your brand advocates for cleaner drinking water, you can include aquatic tones like blue and white. Don’t go overboard with the colors―keep it simple and have up to 3 at most.
- Icons: Icons should not only visually pop, but should express their intended meaning clearly. For the best effect, include some text below the icon explaining what it means as a means of reinforcement.
Backgrounds & Props: including relevant backgrounds and props are great ways to emphasize the setting your product will be used in, thereby helping the customer understand how the product fits in their life. It can also help them understand the product dimensions, as well as highlight some important benefits and features.
Balance: the most important! We know we’re throwing a lot at you, but don’t go crazy. Avoid cluttering too many objects together, and vice versa, try not to leave too much blank space.
How to Add an Amazon Infographic to Your Product Listing
There are two places where you can add an infographic: product images and product description (as A+ Content).
Adding an infographic to your product images is very simple. Log in to your Seller Central Account, find your product listing, and click on the Edit button to the right.
Click on Images, and you will be able to add your infographic.
Adding an infographic to your product description will require access to A+ Content. You can do this by being Brand Registered. Once this is done, you can access A+ Content by going into Seller Central, clicking on the Advertising tab at the top, and clicking on A+ Content Manager.
If you’d like to hire an agency with experience in creating captivating infographics that convert, check out Kenji ROI’s Amazon Product Image services.